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From concept to culture, globally.

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LATEST NEWS:
1 st of October 2025

Discover FORMA in Tallinn, our first permanent store, a destination dedicated to design, art, lifestyle, and the dialogue between innovation and design.

LOCATION:

Poordi 5, unit 146, 10156 Tallinn

+372 5465 0024

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LATEST NEWS:
5th October 2025

Applications are now open for FORMA Design Week Milan, our flagship international showcase where design, accessories, and art come together to inspire, connect, and shape the future of creativity.

LOCATION:

Via Conservatorio 22, 20121 Milano

+39 333 3606205

PARIS POP UP JUNE 2025

WHAT WE DO

Permanent and pop-up concept stores.

Permanent Stores

A permanent destination for design, lifestyle, and inspiration.

The FORMA permanent store is more than a showroom, it is a curated destination where design, art, lifestyle, beauty, and pet collections converge. A space dedicated to imagination and craftsmanship, offering brands and clients a continuous stage for inspiration, visibility, and connection.

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Pop-ups

Global stages for design, art, and lifestyle.

FORMA pop-up concept stores bring creativity to the world’s most vibrant cities, offering temporary yet powerful platforms for design, art, lifestyle, beauty, and pet collections. Each edition is curated to connect visionary brands with collectors and audiences, creating unique experiences that inspire and expand international visibility.

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Design week

Showcasing design on the world’s most prestigious stage.

FORMA Design Week editions showcase the essence of creativity during the world’s leading design events. Dedicated to design, accessories, and art, each edition connects visionary brands with an international audience, offering unmatched visibility and recognition within the industry’s most prestigious setting.

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PAST EVENTS

Milan Design Week - San Babila - April 2025

Paris Pop-up - Le Marais - June 2025

Tallinn Permanent Store - October 2025

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WHY CHOOSE US?

Expertise in Retail Experiences

We specialize in creating unique pop-ups, shop-in-shops, and concept stores that bring brands to life and connect them directly with their audience.

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Visibility & Brand Awareness

Our projects generate strong visibility and engagement, helping brands reach new customers and build recognition in highly strategic locations.

Tailor-Made Approach

We design and manage every project with a customized strategy, ensuring that each brand stands out and achieves its business goals.

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SP INTERIORS 1978 | FORMA

Companies part of SIMON PROJECTS 1978 

 

www.sp1978.com

www.formaconceptstore.com

 

SIMON PROJECTS 1978 OÜ

HQ: Tornimae 5, 10145, Tallinn, Estonia

SHOWROOM: unit 145 & 146 Poordi 5, 10156, Tallinn, Estonia

​​+ 372 5465 0024​

 

SIMON PROJECTS 1978 LIMITED

HQ: 42/44 Bishops Gate, London, EC2N 4AH

+ 44 7418 354560

 

WhatsApp + 39 333 3606205

Next Openings: Cannes, Miami, Dubai

Next Events: Tallinn December 25, Milan April 26, Paris June 26

© 2025 Simon Projects 1978 OÜ

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