
WHERE IDEAS TAKE SHAPE, EMOTIONS FIND FORM
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ABOUT US
FORMA – Luxury Concept & Temporary Store
Forma was founded by Simon, designer and founder of Simon Projects 1978, and Roberta, a fashion and communication expert with a solid career in the industry.
Over the years, they have created exclusive events that bring together different industries, fostering unique collaborations. Forma Luxury Concept Temporary Stores provide visibility and sales opportunities for established and emerging brands in the fashion capitals: Milan, Paris, London, St. Tropez, New York, Miami, and other destinations.
We directly manage every aspect of the store, with an international team supporting our brand partners at every stage, from logistics to sales.
UPCOMING EVENTS

PARIS
17-22 JUNE 2025
4 RUE PASTOURELLE, 75003
LE MARAIS DISTRICT

LONDON
23-29 JUNE 2025
28 KENSINGTON CHURCH ST,
W8 4EP, NOTTING HILL

NICE
8-22 SEPTEMBER 2025
CARRE’ D’OR

MILAN
20-26 OCTOBER 2025
BRERA DISTRICT
LOS ANGELES
3-20 NOVEMBER 2025
MELROSE AVENUE,
BEVERLY HILLS

LOS ANGELES
3-20 NOVEMBER 2025
MELROSE AVENUE, BEVERLY HILLS

MILAN
DESIGN WEEK
13 APRIL - 3 MAY 2026
VIA CONSERVATORIO 22
PAST EVENT
Milan, Design Week 2025